About Eli

Dr. Eliyahu M. Goldratt’s work is carried out by consultants and educators around the world, and utilized by many of the world’s largest corporations, including IBM, Procter & Gamble, AT&T, NV Philips, ABB and Boeing. Unconventional, stimulating, and “a slayer of sacred cows,” Dr. Goldratt exhorted his audience to examine and reassess their business practices with a fresh, new vision.

The Goal, his best-selling business textbook written in novel form, illustrates Dr. Goldratt’s Theory of Constraints (TOC), an overall framework for helping businesses determine: what to change —not everything is broken, what to change to —what are the simple, practical solutions, and how to cause the change — overcoming the inherent resistance to change.

Dr. Goldratt wrote numerous books on related topics, including It’s Not Luck, Critical Chain, The Choice, and Isn’t it Obvious?.

Dr. Goldratt was the founder and chairman of the Goldratt Group (Goldratt Schools, Goldratt Marketing and Goldratt Consulting), which has taken the Theory of Constraints practices to new heights with Viable Vision, a platform to improve business productivity and profitability.